Facebook is the most popular social media site in the U.S. But, it can also be used to boost business. You can take advantage of the paid options for marketing available through Facebook or use the free options for marketing. Whether you use the free options or the paid options, the following advice will help.
Ask your viewers on a regular basis what they are looking for from you. Acknowledge the posts that people make. You would be amazed at how helpful the public can be with marketing ideas. Do not neglect your following, as they are the keys to your success.
Always post a link to any new content on your site to your Facebook wall. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Even your tweets from Twitter can be linked to Facebook and be displayed there.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If the offer is very good you can also promote it to those who are not fans.
Make sure that you stay active answering the questions on your Facebook page. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
Use custom tabs to make your page stand out. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. Use tabs to organize the different contests that you hold.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. You should have 5,000 fans or more before you really start investing in marketing. This will allow you to market to a larger audience so that your expenses do not go to waste.
Think about buying Facebook ads. These can be customized for people of a specific gender or age to see them. You can use your own budget, doing as little or as much as you want to do. There are no long-term commitments. You can take the ad off whenever you want to.
Offer an exclusive coupon, sample or great deal for those who “like” your page. You can glean a lot of attention through Facebook likes. Offer an incentive for new people to like your page, something that others are not getting. You can offer a discount on your products or even give a free item. They will click very fast if there is something free in return.
Companies like car dealers may not need a page on Facebook for their business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Instead, invest your time in creating targeted Facebook ads.
Make sure your viewers are able to “share” the content of your Facebook page. If your page has important information, you likely want your subscribers to share that information with others. People on Facebook want to share with each other and interact with companies. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.
Personalize your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Though you should remain professional, be sure some personality is shown.
Run a contest for the most likes your customers can get your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This will give you more subscribers and help grow your fan base.
Ask your followers if they will share any content that you post. Give your customers some sort of incentive, like offering a discount or giveaway to the person who shares your updates the most. You may also promise to give a coupon code to anyone who shares your updates to s set amount of subscribers.
If you don’t have enough time in your day to manage your page, hire someone who does. You have to make sure you check back on the posts you make often in order to be successful. If you post often, people will see you as more engaging. However, you can hire others to do this for you for a cost, which will pay for itself over time.
Keep in mind that tone is difficult to read in a post. If your messages don’t appear to be written by a person, people won’t want to be a part of your page.
Utilize Facebook as a way to grow a friends list while also building sales volume. Try handing out loyalty coupons to long time followers, and offer giveaways to both new and old followers alike. When you do not offer deals, your potential clients may go elsewhere.
Make sure everyone posting content on your page follows the same strategy. Consistency is vital to a marketing campaign. Why not do advance preparation of your Facebook updates and put them somewhere they can be easily found by your colleagues.
Never neglect customers when business milestones and achievements occur. You need to send out a word of thanks to each person on your friends list. Keeping customers in the loop makes them feel much closer to your company, and this may increase sales.
You should now know much more about how to market on Facebook. It is going to be easy to apply what you’ve just learned. Make sure you start immediately because it is unlikely that your competition is using Facebook. Don’t delay on implementing this strategy.