Just about everyone knows several people that are on Facebook. Most people use Facebook to stay in touch with friends and family. But do your customers have a Facebook page? Probably so. Keep reading to find out how to market to them.
Make sure you talk to your fans regularly in order to find out what they want from your business. Pay attention to any posts that people make. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
Engage your customers by replying to their posts as much as possible. This should include monitoring the wall comments as well as @ messages concerning your company. Reply right away, particularly if the posting included a complaint or customer service request.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. People on Facebook often like these types of pages instead of plain pages.
Facebook Offers lets you provide freebies or host contests easily. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Be aware of when it is appropriate to post on other Facebook pages. Posting information on other people’s Facebook pages can garner a great deal of attention. Make sure your posts get the attention you want. Post on other pages if you have relevant or interesting information to add. Don’t ever spam!
There are more social media marketing choices other than Facebook. As popular as Facebook is, not all cultures and age groups use it. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
Never share updates that don’t relate to your field. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. If you need to discuss controversial subjects, save it for your personal page.
Keep your subscribers informed of what is going on in your company. Having said that, avoid posting numerous times per day. Instead, just post once per day or two. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
Remember the purpose of your Facebook page. You also do not need to restrict yourself to a single one. Is your goal to communicate with your customer? Is it a means for them to communicate with you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
Do your best to keep up with all comments made on your page. This means both in your inbox and the ones that are left on your page. This can eat up a lot of time, but the user engagement you get as a result is worth it.
Run a contest every now and then to see who can get the most likes for your page. You can offer discounts or a nice prize once your goal of likes is met. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
Your profile should be updated regularly. If there are any changes in your business, change your profile page to reflect them. If your page is kept up to date you’ll help the people out that show interest in the things you’re offering. Keeping up with the changes as needed will ensure your targeted customer base can stay in contact with you and also see what’s happening.
Get people interested and involved in your service or product by creating contests on the Facebook page. For example, you could ask those that follow you on Facebook to take a picture of themselves using your product and post it on your page. Once the contest is over, the best or most creative photo wins a prize.
Event sharing is a good way to increase your business. When you attend a trade show you should create an event to share with anyone who follows and likes your page. Facebook automatically reminds your customers of the event.
Stay positive in all posts that you write on your wall. It is critical that your updates maintain a personal tone that directly engages your audience. Your fans will not appreciate postings that sound as if they were automatically generated by a script.
If multiple people post to your page, ensure they all have a single strategy in mind. If you want your page to look right, consistency is everything. Consider preparing the updates ahead of time so that colleagues don’t have to do this by themselves.
Let customers know about important steps in your company’s development. A friendly note to your contacts concerning these will build their relationship with your business. Send some “thank yous” to the entire friends list and make an announcement on your primary page. Keep them updated to make them feel like they’re closer to the business and to boost more sales.
Do not think of using Facebook contests for just grabbing more fans, try thinking of them as engaging your current fans. Any fans that you grab from a contest will more than likely be short-lived and not very engaged at all. They are fixated on winning the contest. A better approach is using the effort to reward longer term loyalty.
You probably have a Facebook page and know what it takes to market there. These tips and your knowledge can help you build a successful campaign. You’ll get more profit if you try harder.