Facebook is very popular. Millions of individuals are members. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Continue to read to find out what you need to do.
Answer all questions and comments sent to you via Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Share links to articles if they answer questions posed on your site.
Custom tabs need to be used when creating a Facebook marketing page. These allow for increased organization, making your page very user friendly. Deals, contests and promotions can be organized with their own tabs.
Why not buy an advertising space on Facebook? You are able to customize your ad so that it reaches your target audience. You can also make sure you stick to a budget. There isn’t a huge contract either. The advertisement can he halted at any time.
Try holding a giveaway. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.
Offer a reward for someone liking your page. If someone likes your page it will get you a ton of exposure. Think about something exclusive and free when someone likes your page. It could be a sweepstakes or something that every person gets. If you give them something they like, they will probably not hesitate to “like” you.
Create a group page for your business. You can communicate with customers and they can communicate with each other here. You can let your group know about special discounts, as well as other information that is useful to them. You’ll build a personal relationship with your fans this way.
Do what you can to add a personality to your brand. If the information you post is bland, then people are going to think this about your business and products. Show some personality, but try to make sure you are always professional.
Look for leadership opportunities. Facebook can do wonders to help build up your leadership within a niche. Find opportunities to share your expert knowledge in the area of you specialization. That not only shows you’re the best, but introduces you to new customers.
Put pictures on your Facebook wall, but make sure they are professional. Understand that your photos will represent your business, both in good and bad ways. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.
Work on responding to all comments left on your page. Respond to comments on your page and comments in your inbox. This requires lots of work and sweat, but customers will be appreciative.
Make sure you interact with customers on your page. Give your viewers the encouragement they need to talk among themselves. You may want to speak with them if they start the conversation, or you can ask them all a question. Once your fans are talking, join in on their conversation. When you get this involved, your fans will see you more as a human being and not some faceless brand. That’s important to build their trust and loyalty.
Post a variety of information, but make sure it’s all relevant. Brand-related content is great, but can get tedious. Look for innovative ways to capture the interest of readers. Encourage them to submit pictures for a display, or raise questions they can interact with.
Create contests on your facebook page that get people involved and interested in your product or service. Ask followers to submit photos showing them using your product in return for an entry. Pick a winner and enjoy the results!
Event sharing can be very important to your bottom line on Facebook. An invitation to a hosted event can make your followers feel part of your organization. The added benefit is that Facebook reminds your audience of the events so you don’t have to!
Always respond to any negative feedback and comments. Ignoring complaints will give a negative image of your brand. When handled properly, folks are sure to admire the page and return often.
If you own a store, take a look at the “check-in” feature on Facebook. Let your customers update their status by checking into the store as well. This will result in your subscribers’ friends seeing their status, and as a result, they might be curious and decide to check you out.
If you want to stay active on your page and don’t have the time, hire someone. This will ensure that your Facebook is regularly updated. Some people find it difficult to even post once per day. It may be worth it to you to pay someone else to do it.
Marketing works best when it is targeted for specific demographics, and your Facebook marketing is no exception to this. Content that isn’t relevant to your audience will not boost your sales.
Announce your business milestones on Facebook. Send a short “thank you” message to your friends list and make sure to announce a celebration on the main page. This will keep customers updated and also help them feel close to your business.
Facebook contests aren’t only a way to get new people involved with your page, they can be used to engage fans you already have. Fans received from contests are usually short term and not interested in your company. They are only interested in the prize. Use it to reward loyal customers.
Don’t make a bunch of Facebook posts all at once. Allow time for your users to consider your content before posting more. If you inundate people with information, it will be hard for them to process.
As you can now see, Facebook is a giant marketing opportunity. You now know how to market effectively on Facebook. Don’t delay anymore; get yourself started right now on a Facebook marketing campaign.