Social media is something that has become very popular in the last few years and that’s why Facebook marketing is a good idea. If you are thinking about using this marketing method, you should know some thing before beginning. Continue reading to find out more information about these tips.
Give away free items to loyal or potential customers. Encourage your visitors to join your page in order to be eligible for some free products. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
If someone ‘likes’ your Facebook page, give them a deal. Your page can get a great deal of attention when your page is liked. Think about offering something that is free and exclusive when they “Like” your page. You could give away a free sample or even a chance in a sweepstakes. They will click very fast if there is something free in return.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
You can have a place for people to sign up right on your Facebook. If they are able to get something for clicking Like, they’re more likely to do so. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Do not assume that Facebook is your best option for social media marketing. This network has lots of fans, but certain age categories and other demographics like others better. Find out more about those who you are targeting before beginning a campaign so you can become a part of the appropriate social network.
Personalize your brand. If your posts are boring and stale, your brand appears so as well. Show some personality, but try to make sure you are always professional.
Keep your followers updated regularly on Facebook. Regularly update your page, at least once a day. Your updates should have lots of content and contain information customers are interested in.
Be aware of what the purpose is of having a Facebook page. Do not just have a Facebook because it is the “in” thing to do. Do you want to talk to your customers through it? Or, do you want them to have a forum with which to contact you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Only put professional pictures on your Facebook. These pictures will give the community a general idea of that your business is like. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
Contests are something to keep your followers interested in your page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
Only use Facebook’s update settings for important information. This ability allows you to send a message to all of your followers. Only use it for very important events and news like an emergency, etc. It’s not intended to spam your fans!
Know what to avoid when it comes to marketing. There are good things that you should be doing, but there are many mistakes that people have made also. The lessons they teach are many and varied. People usually are on the lookout for good practices, but they usually don’t look into ones that are bad. It is wise to also discover the things you should avoid also.
Ask your customers to post reviews on your Facebook profile. This will show the quality of your product and give you an idea of whether or not changes need to be made. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.
Join in on conversations on your page. Look for ways to draw your followers into interesting conversations. To help get conversations started, ask a question. Take part in the conversation once you get a few reactions. They’ll feel more connected to your business and more likely to order from you when they view you as a person they can talk to rather than a nameless and faceless entity.
Make sure that your subscribers share your page with loved ones. Provide incentives like discounts or freebies for sharing content. Also, you can promise to give everyone some coupon code once a certain amount of subscribers share your updates.
Try hiring another person to manage your Facebook page daily so that you can put your focus on the marketing campaign. If you do not have the time or desire to update your page, someone else can do it. They can share the posts with their friends, too.
Don’t talk about things that don’t relate to your business. For example, if you are a landscaper, posts about landscaping and plants are what will interest your followers. It would not be relevant to post about your cat’s latest misadventures, though. Customers would likely tune out.
If you do not see huge, immediate results, do not abandon Facebook marketing yet. Any advertising campaign takes time to be effective; Facebook is no different. You must give plenty of time to build a strong following and for sales to result from it.
This article has showed you how easy it is to use Facebook for marketing a service or product. It doesn’t happen overnight and this is important to remember. It will take time before you see results from your efforts.